Mission Statement

The Reeded Edge Online aspires to be the absolute best coin and collectibles web store – period. We realize that this is a lofty goal, and one which is not easy to achieve. The landscape has changed in the 25 years that we have been servicing collectors and dealers online. Competition in the rare coin field is at an all-time high. Virtually every coin firm also has a webstore.

So how then does The Reeded Edge separate ourselves from the rest of the field? We believe there are several major components to the answer of this question: First, and perhaps most importantly, is service. We take personal service very seriously. When a customer contacts us for any reason, we make that customer and their circumstances job-one.  Make no mistake, we are the first to understand, without customers we have no business.

Secondly, we strive to make the shopping experience enjoyable and seamless. Somebody navigating to our store has their own specific reason for doing so. It is our responsibility to address that interest in an intuitive and effortless way.

Third, we attempt to provide unparalleled variety of coins and collectibles with constant updates. There is nothing more frustrating than a stagnant webstore. For us to capture a customer’s loyalty, we must first capture their interest. By having an ever-changing, organic inventory accessible on a consistent and ongoing basis, we believe that we can do just that.

Fourth, we must price our products competitively, especially so in today’s marketplace. The many online choices that a customer now has at their disposal makes this element critical. Many a great company has priced themselves out of business.

Finally, we must earn our customers’ trust. We are members of virtually every important numismatic organization, and life members of most. But even with this litany of trade references, they are just shingles hanging on a wall. We understand if you trust us for who we are and what we do, then the business will follow.

There is an old saying, “actions speak louder than words”. We believe this, we live this and we welcome the opportunity to prove this. At the end of the day, The Reeded Edge wants to be remembered as something more than just another coin dealer. Let us prove that this statement is more than just words on a piece of paper. For us, it is a way of life.