New Circumstances Call for New Approaches

The famous 19th century showman, P.T. Barnum is often credited with coining the phrase, “The show must go on”. Whether he actually did or not, is less important than the meaning. Current circumstances have taught us to become chameleons. It’s either that, or starve. For us at The Reeded Edge that has meant quickly instituting Plan B. Last year at this time, we would have been preparing for The Central States Numismatic Convention having recently returned from the Baltimore Whitman Coin Expo. Each of these shows presented enormous buying opportunities for our firm. In addition, we would also attend local shows, canvas coin shops and meet with a multitude of customers in our home office. With these avenues off of the table, the challenge of sourcing fresh material quickly became apparent. For those of you that read our weekly newsletters, you may have noticed our new push to buy coins from our customers. The success of this campaign has been overwhelming, so expect to see more of this approach. We have also tapped into some of our wholesale trading partners, encouraging two way business in a virtual format. Dealers from both electronic trading networks, Certified Coin Exchange and Coin Dealers Helping Coin Dealers have proved to be a valuable resource, as well. In a nutshell, we have moved our person-to-person business to a platform relying on e-communications and shipping lanes. Collectors remain active, keeping the demand for quality coins as high as ever. We want to stress that there are still opportunities in the marketplace, for both dealers and collectors alike. We also have faith that the coin market will persevere through these challenging times. These days call for a different approach, a fact we continue to address daily. We understand that you have expectations of seeing fresh coins on The Reeded Edge’s various selling platforms, and you have our personal assurance, we will not let you down!